Are you trying to think about creative ways to increase non-dues revenue? You’re not alone! According to Community Brands’ latest research, 71% of association professionals prioritize generating non-dues revenue. Leveraging the learning management systems (LMS) to generate non-dues revenue is an ideal strategy. Only 36% of associations currently use their continuing education programs for this purpose, despite 51% of members valuing training and certifications. This gap presents a significant opportunity to increase non-dues revenue for associations. Read on for 10 creative ideas on how to utilize your LMS platform, including content creation, e-commerce systems, and quality content, to generate non-dues revenue.
1. Offer Dynamic and Diverse Content
Leverage on-demand content such as webinars, white papers, and course materials to generate non-dues revenue. Transform some educational content into premium offerings within your LMS platform. Upsell these products or services as valuable online learning experiences, providing association members with real-time access to quality content and learning environments.
2. Focus on Industry Trends
Capture your audience with insights from industry trends and “hot topic” programming. Use your learning management system (LMS) to generate non-dues revenue by offering real-time online learning sessions on current topics like changing regulations. This offers your association’s members high-quality information with educational value.
3. Repurpose and Break Out Content
Engage learners and boost non-dues revenue by breaking long-form content into smaller, easily digestible chunks. Repurpose existing educational content to maximize resources, such as transcribing videos into infographics or rebroadcasting webinars. Utilize your LMS to generate non-dues revenue and create a dynamic online learning environment for association members.
4. Customize Your Learners’ Experience
To enhance non-dues revenue, consider offering learning opportunities that fulfill ethics hour requirements for member license maintenance. Alternatively, empower members to create personalized course bundles from diverse content at a bundled price, boosting both their learning experience and your association’s revenue stream through your LMS platform.
5. Use Your LMS to Personalize Communications
Engage potential attendees on a personal level using your LMS to boost non-dues revenue. Leverage outbound communications to tailor emails and notifications, enhancing user experience. With robust data capture and learner segmentation, target communications are based on distinct characteristics, maximizing learning experiences.
6. Easily Complete Sales
Integrating an e-commerce system into your LMS enhances user experience by allowing members to easily purchase educational content. Offering multiple currency options, promotional discounts, and instant downloads ensures a seamless shopping experience. This capability not only boosts sales but also drives non-dues revenue for associations.
7. Sell Sponsorships
You can increase revenue by adding more revenue-generating ads to your educational materials through your customized LMS. Emphasizing sponsorships gives your sponsors more exposure and increases the number of people who join your association. Your association saves money and makes use of empty space that would otherwise be wasted.
8. Reach More Learners
Attract more learners by promoting your educational content to both members and non-members. Use social sharing and implement pricing tiers for non-members. This strategy helps in generating non-dues revenue while maintaining membership dues’ premium value. An LMS to Generate Non-Dues Revenue can leverage your quality content to boost transactions effectively.
9. Maximize Your Learning Courses’ Exposure and Impact
Use your LMS to generate non-dues revenue by leveraging data insights. Refine programs with metrics on learner engagement, saving time and money. Monitor participation via Q&A, group chats, real-time polling, and surveys. This online learning environment enhances user experience, helping you repurpose educational content for association members and increase non-dues revenue.
10. Integrate Your LMS and AMS Software
Syncing your LMS with your AMS enhances the user experience, leading to more effective marketing of your content. Streamlined interfaces and convenient access to information and purchases boost member satisfaction. This integration is key to generating non-dues revenue by creating an engaging online learning environment and offering valuable products or services to your association members.
Conclusion
By leveraging these strategies, your LMS can become a powerful tool for generating non-dues revenue, ensuring your association’s financial health, and providing continuous value to your members. If your current LMS platform poses challenges in accomplishing these goals, it might be time to consider upgrading to a more robust system. A great Learning Management System (LMS) can help your association save money by increasing income opportunities and optimizing your educational material. Connect with our industry experts to learn about how MapleLMS, a cost-effective association LMS can help you increase your non-dues revenue by integrating with your AMS.