Online learning has a major impact on employee productivity. According to stats, employee performance can be raised by 15% to 25% with the help of online training programs. That is why businesses are taking charge of implementing training programs for their employees. But as their business grows, these training software need to be upgraded as well.
That is why, an eCommerce learning management system (LMS) is required to handle this. Let’s first learn what it is and 5 indicators that it’s the right time to upgrade your current training software to an eCommerce LMS platform.
Definition of eCommerce LMS
An eCommerce LMS platform is a powerful tool for organizing, distributing, and selling online courses. It offers features that simplify the creation of courses, improve learner engagement, and enable effective course sales, going above and beyond the capabilities of basic platforms and giving you the power to market your online training.
5 IndicatorsThat an LMS with eCommerce Is Necessary for You
1: Manual Processes Are Hindering Your Growth
Managing a single course manually might be feasible initially, but as your offerings and learner base expand, manual processes quickly become a bottleneck. Enrollment, content delivery, and payment processing demand significant time and effort. Upgrading to an eCommerce LMS automates these tasks, and allows you to focus on creating quality content and scaling your business efficiently.
2: Limited Functions Prevent Engagement
Basic course platforms often lack diverse content delivery formats and learner engagement tools, focusing mainly on text-based lectures. This can lead to poor retention, with 65% of material forgotten within a week and 90% within six months. Moreover, limited communication tools impede interaction and community building, resulting in lower engagement and course completion rates. An advanced eCommerce LMS offers interactive features like video lessons, quizzes, discussion forums, and social learning tools to keep learners motivated and engaged.
3: Selling and Managing Multiple Courses is Challenging
As your course library expands, basic platforms may not support efficient management or sales. They often lack functionalities like product bundling, tiered pricing, and robust reporting. Upgrading to an eCommerce LMS offers tools for better course management, sales tracking, and promotional campaigns, maximizing both efficiency and profits.
4: Security Concerns are Mounting
As your online course business expands, securing learner information, payment details, and course content becomes critical. The average cost of a data breach hit $4.45 million in 2023, highlighting the inadequacy of basic security measures. Upgrading to an eCommerce LMS ensures robust data protection with features like user authentication, access controls, and compliance with industry standards like GDPR and PCI DSS, safeguarding your business and your learners’ trust.
5: Inadequate Insights Stunt Improvement
Basic course platforms often fall short of providing the analytical tools necessary to understand learner interaction. Without detailed insights into learner behavior and course effectiveness, it’s challenging to identify knowledge gaps or refine content. An eCommerce LMS offers robust reporting and analytics, essential for tailoring and enhancing educational experiences.
Additional Benefits of using an eCommerce LMS
- Automated Sales Processes: Handles enrollment, payment processing, and access management automatically, letting you focus on content creation and marketing.
- Scalability: Supports an increasing number of courses and learners without performance issues, allowing your platform to grow with your business.
- Customer Support: Provides reliable support to troubleshoot any technical issues that may arise, ensuring smooth operation.
- Marketing Integrations: Integrates with marketing tools like CRM, enabling seamless course promotion and sales within your existing strategy.
Final Remarks
Making the strategic decision to upgrade to an eCommerce LMS will improve learners’ engagement, optimize your training procedures, and effectively scale your educational offerings. By identifying these critical indications, you can make sure that your organization maintains its competitive edge by offering top-notch training while optimizing growth and profitability. Talk to our LMS experts to learn about how MapleLMS, an LMS with e-commerce will help you in this!